Transitioning from Cybersecurity Sales to Affiliate Marketing & Ecommerce

Why the Change?

I think it is important to document why I’m seeking this change. I’ve had a successful career in working from very small companies all the way to the largest of large. Ultimately, the happiest I ever was in a role was working for my very first contract company called MCC. I was THE computer guy. I got to travel all over the country and install Internet gaming centers on military bases. I had complete technical latitude, from design to implementation across the board. This latitude and freedom are something that I haven’t had in any of my roles since.

This next element is vastly important. I want…no, NEED to set a good example for my kids. My kids watch corporate life hit both my wife and I pretty hard from time to time. What’s worse is that the majority of stress is caused my nonsensical corporate bureaucracy, posturing, or just plain energy vampires.

Colin Robinson from What We Do in the Shadows

👈👈👈 Familiar with this guy? I’m tired of work with, around, and for this guy. I am sure many of you feel the same way!

What a great character on a great show!

The goal is to build a business that frees my family from the shackles of corporate life, sets a great example for my kids, and is something that I am ultimately proud of.

Reasons Why:

  • Be my own boss.
  • Build a business.
  • Set the best example I can for my kids.
  • Have a positive impact on my family’s financial wellbeing.

Let’s do this!

Seeking a New Challenge

I have been technical for a very long time. I have a wide breath of skills from development to infrastructure to security. This broad skill set is actually something that is a bit rare and gives me a unique perspective on what and how I can leverage my technical skills. Shifting away from working for other folks, I am now aimed to utilize my technical skills for myself and my own business.

Now, what do I do with my tech skills to make them work for me? After playing with ecommerce for a few months, I know there is a lot of potential there. This is an area that I am going to continue to explore, however, given the breadth of knowledge and the total time required (I have had a ton of supplier issues), I have more or less decided pull back on the energy investment to drive those businesses. I am not spinning them down – I will be coming back to them.

This is where I have now landed on affiliate marketing. In the ecommerce space, not only do you have to tackle the challenge of products and suppliers and customers, but you also have to tackle the challenge of marketing. Doing the market analysis for your various different product offerings and then figuring out the best way to bring that in front of your customers can be a challenge. That’s why I decided to dig a little bit more into affiliate marketing. Since I was going to have to do the heavy lift of figuring out products, product reviews, and SEO around those products, why not just focus in this area? The goal here is to dig deep and truly become an expert.

Changing Landscape

I think what makes this space very interesting right now is the evolution of AI. There are so many great tools out there to help a person do analysis and create content. Now, more than ever, there is an opportunity for a single person to build a brand, build a business, and scale that to a dollar figure that can more than replace their salary. Is this a risk? Absolutely! However, I believe with the right technical know-how, the moxie to try, and the tenacity to refuse to fail in combination with the technology that’s now out there, I am going to make this successful.

The biggest hurdle? Trying. Being willing to invest time and energy to learn, explore, and play.

The Future Ahead

There’s so much to do. Here’s the gameplan for me as it sits today. This is my new affiliate marketing website. I’m focused on eco friendly and sustainable bamboo products. This is a burgeoning space with a lot of potential for marketing and partnerships. This is an ecommerce site that I took over a few months back. Initially, this was a drop shipping site from China. A multitude of product quality and delivery issues, I am working to revamp this into a brand there’s still a lot to do here and the destination is TBD. This is an ecommerce site focused on helping folks grow at home. Did you know that you can grow significantly more nutrient dense fruits and vegetables at home if you take the time to do just a little bit of learning and you’re willing to roll up your sleeves? The goal here is to help people eat and live a healthier lifestyle. I’ve been running now for 20 years. I’ve never tried to monetize a site, but it’s time. Ultimately, I still love technology and I want to help people take advantage of the same tech I am using to run these sites. This site is still going to stay technical, but it’s going to be focused on the new tooling I am using as part of this entrepreneurial journey.

I’m stoked.

Setting New Goals

I’m a big fan of James Clear. I’m trying not to set many goals other than obviously crushing it. The primary objective is to create a process I can follow for the various aspects of the business. I want to build a process against which I love executing. I think this is going to be a core element in setting that great example for my kids.

Forget About Setting Goals. Focus on This Instead.
By James Clear

Final Thoughts

I laid out the gameplan above. On, I am going to be documenting the tools and processes that I am using to make these other businesses successful. I am going to share what I know, what I’ve learned, and hopefully that can help other folks in a similar boat achieve the goals they are looking for as well.

Happy blogging!

Leave a Reply